Final Decision Made

The time is tight on the next day we need to discuss our final decision, so I post this post with a little research I did before the meeting. From the previous post, we can know which idea I am aiming at. There is still some little adjustment I need confirmation before posting final decision. The chosen idea Nightmare wonderland: 

Who is the targeted audience? 
Working adults in the age of 21-30. Why? Because they suffer from daily health/ problems/ work/ emotion/changes more than other age groups.

What is the project aiming for?
Helping those who frequently have nightmare to realise their nightmare needs attention and it is important. An experimental experience, an artefact of realising nightmare.

What is the core experience?
1) A dynamic nightmare experience
   -Able to customize nightmare for example colours, mood, noise, music or 
2) To recall/realising/ bring attention to nightmare (This activity is comparable to that of a self-assessment which is helpful for a person to understand their stress)
3) Focus on visuals and animation 

What is the content?
- Recalling nightmare/ simulate nightmare. Given small description stories, background casual meanings. 

What to achieve?
To let people be aware of their dreams is important. From this artefact, they may find a new path to realise their dreams, as a new way of sorting nightmare.

What is the medium and why?
Desktop & Mobile web (responsive web)
This is the result I find:
- The usage of mobile is still increasing even with children and elderly
- The percentage of desktop web is not high as mobile

- Most people own mobile instead of a desktop/laptop
- Adults need to use desktop to work, but mobile is more to casual entertainment and free time usage
- The user spends at least 6 hours on mobile but only 2 hours on desktop/laptop

After research, I still can't find proof to show working adults use desktop more frequently. Most of the research shows that in the age of 16-34s prefer to go online with their mobile. I decide to go with a responsive website because mobile is what young working adults prefer and desktop is still remaining steady even it is not hot as it once uses to be.

Bibliography

Nielsen, A, T, Carr, M (2017) "Nightmares and Nightmare Function" [Onilne] Available at: https://www.researchgate.net/publication/312553973_Nightmares_and_Nightmare_Function [Accessed 28 June 2018]

Markitors (2017) "Google Analytics mobile vs tablet vs desktop: is mobile worth it?" [Online]. Available at: https://markitors.com/google-analytics-mobile-tablet-desktop/

Ofcom (2017) "Adults’ media use and attitudes 2017" [Online]. Available at: https://www.ofcom.org.uk/__data/assets/pdf_file/0020/102755/adults-media-use-attitudes-2017.pdf

Scott, S. B, Sliwinski, M. J, Mogle, J. A & Almeida, D. M. (2014). "Age, stress, and emotional complexity: Results from two studies of daily experiences" Psychology and Aging [Online]. Available at: http://psycnet.apa.org.ezproxy.herts.ac.uk/fulltext/2014-38247-012.html [Accessed 6 June 2018]

Smartinsights (2018) "Mobile Marketing Statistics compilation" [Online]. Available at: https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

Stonetemple (2018) "https://www.stonetemple.com/mobile-vs-desktop-usage-study/" [Online]. Available at: https://www.stonetemple.com/mobile-vs-desktop-usage-study/