Target audience
A few posts ago I mentioned about making a second version survey in order to understand my target audience, but recently I found a source that might help me to solve this problem. In order to support my targeted audience, I also found new source assist me. I will divide them into Demography, Psychography and Technography:
Demography
Age: 18-35
Gender: Both Male and female, but a little more towards to female
Income level: Below 600 and above 2000
Educational level: Secondary or higher
Location: Anywhere
Marital or family status: Single, couples and married couples
Psychography
From research, these are the few reasons in emotional and psychological causes: Anxiety, Stress, Depression, Disruption of normal sleep routine, as with jet lag or staying awake for hours past your normal sleep time or Post-traumatic stress disorder. Medication causes: Antidepressants, Antihypertensives, Medications used for Parkinson disease, Illicit drug use, such as abusing prescription medication or using street drugs and alcoholism. By understanding these we can know their lifestyle and personality
Personality: Keen, Dutiful, Creative, Imaginative, Observant, Fear, Anxiety
Attitudes: Hardworking, curious, explorative, tolerant, overthink, details, sensitive
Values: Work, family and friends
Interests/hobbies: Reading social media, playing games and like to read news, art and drawings
Lifestyles: Sleep late, do drink alcohol, work full or part-time, have a laptop at home, eating snacks at night, working at home, stress, noisy surroundings
Behaviour: has strong feelings, thinking of others, conscientious, nervous, perfectionist
Technography
Hartmann, E, M.D (1999) "The Nightmare is the Most Useful Dream" [Online] Available at: http://ernesthartmann.com/files/The-Nightmare-is-the-Most-Useful-Dream_1999_Sleep-and-Hypnosis-1_199203.pdf [Accessed 11 June 2018]
Von, v (2016) "Nightmares, nightmare distress and their treatment through an internet‐based self‐help intervention" [Online] Available at: https://docserv.uni-duesseldorf.de/servlets/DerivateServlet/Derivate-39159/Dissertation_B%C3%B6ckermann_Ver%C3%B6ffentlichung_pdf.pdf [Accessed 10 June 2018]
Demography
Age: 18-35
Gender: Both Male and female, but a little more towards to female
Income level: Below 600 and above 2000
Educational level: Secondary or higher
Location: Anywhere
Marital or family status: Single, couples and married couples
Psychography
From research, these are the few reasons in emotional and psychological causes: Anxiety, Stress, Depression, Disruption of normal sleep routine, as with jet lag or staying awake for hours past your normal sleep time or Post-traumatic stress disorder. Medication causes: Antidepressants, Antihypertensives, Medications used for Parkinson disease, Illicit drug use, such as abusing prescription medication or using street drugs and alcoholism. By understanding these we can know their lifestyle and personality
Personality: Keen, Dutiful, Creative, Imaginative, Observant, Fear, Anxiety
Attitudes: Hardworking, curious, explorative, tolerant, overthink, details, sensitive
Values: Work, family and friends
Interests/hobbies: Reading social media, playing games and like to read news, art and drawings
Lifestyles: Sleep late, do drink alcohol, work full or part-time, have a laptop at home, eating snacks at night, working at home, stress, noisy surroundings
Behaviour: has strong feelings, thinking of others, conscientious, nervous, perfectionist
Technography
Comfortable with technology, love to go online searching to find inspiration and like to find interesting interaction. Got their own laptop and smartphone at home.
- They go on social media Facebook, Instagram, Snapchat, Whatsapp
- They are quite tech-savvy, using software, smartphone, software, email
- Love to search things on the internet like information, inspiration and entertainment
- Like to watch videos and listen to music on Youtube, Netflix, etc
Bibliography
Amerisleep (2016) "What are the Most Common Nightmares?" [Online] Available at: https://www.amerisleep.com/blog/what-are-the-most-common-nightmares/ [Accessed 10 June 2018]- They go on social media Facebook, Instagram, Snapchat, Whatsapp
- They are quite tech-savvy, using software, smartphone, software, email
- Love to search things on the internet like information, inspiration and entertainment
- Like to watch videos and listen to music on Youtube, Netflix, etc
Bibliography
Bustle (2016) "People Who Have Nightmares Are More Creative, According To Recent Study" [Online] Available at:https://www.bustle.com/articles/164028-people-who-have-nightmares-are-more-creative-according-to-recent-study [Accessed 11 June 2018]
R. Nisha Aurora, M.D, Rochelle S. Zak, M.D and el ect (2013) "Best Practice Guide for the Treatment of Nightmare Disorder in Adults" https://www.researchgate.net/publication/45796775_Best_Practice_Guide_for_the_Treatment_of_Nightmare_Disorder_in_Adults [Accessed 11 June 2018]
Thecut (2016) "People Who Have More Nightmares Might Also Be More Creative" [Online] Available at: https://www.thecut.com/2016/04/people-who-have-more-nightmares-might-also-be-more-creative.html [Accessed 10 June 2018]
Thünker, J, Norpoth, M, Aspern, V, M, Ozcan, T and Pietrowsky, R (2014) "Nightmares: Knowledge and attitudes in health care providers and nightmare sufferers" [Online] Available at :https://www.researchgate.net/publication/282574065_Nightmares_Knowledge_and_attitudes_in_health_care_providers_and_nightmare_sufferers [Accessed 10 June 2018]
Von, v (2016) "Nightmares, nightmare distress and their treatment through an internet‐based self‐help intervention" [Online] Available at: https://docserv.uni-duesseldorf.de/servlets/DerivateServlet/Derivate-39159/Dissertation_B%C3%B6ckermann_Ver%C3%B6ffentlichung_pdf.pdf [Accessed 10 June 2018]
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